New Delhi. YouTube mentioned it’s trying to purchase Indian video e-commerce platform SimSim, geared toward serving to small companies and retailers attain new prospects. Google mentioned in a blogpost that we’re taking one other step to assist viewers discover and purchase merchandise from native companies. We’ve got signed a binding settlement to accumulate SimSim and the transaction is anticipated to be accomplished within the coming weeks. The corporate, nonetheless, didn’t disclose the monetary particulars of the transaction. There will likely be no quick adjustments to SimSim and the app will proceed to function independently, the blogpost mentioned. SimSim co-founders Amit Bagaria, Kunal Suri and Saurabh Vashisht mentioned in a joint assertion that the platform was launched to assist customers throughout India make on-line purchases with ease.